Core Values

According to Marketing Genius:

A PR consultant from New York City taught me that there are really only five benefits that anyone can mention. According to him, it does not matter what the product is or what industry one inhabits, we have to present our case so effectively that we tell our audience within the first ten seconds which of the five possible benefits we are offering.
There are five, period.
F-I-V-E.
Are you ready for them? Here goes:
1. Make me wealthy
2. Improve my appearance
3. Help me to be more well-liked by my family or friends
4. Make me live longer
5. Get me laid more often

Money, looks, popularity, health and sex. That's it.


Well. Raffi sang that "All I really need is a song in my heart, food in my belly, and love in my family."

So I mean, that's close.